Happy Hump Day!

The brand Drunk Elephant has established itself a great reputation due to it’s founders mission to produce perfect effective skincare free from anything that might remotely be unhealthy.

One of it’s very popular products it a Vitamin C Serum called “C-Firma Day”. It retails at 80USD for 30ml. But is it worth it? I have tested the product and can tell you the answer right now: it depends.

User experience: Surprisingly this product is orange, normally orange would be a warning sign not to use it as it would indicate that the product has gone rancid, however in this case the orange color comes from the other ingredients. It does not stain you yellow. The next thing you will notice is a pretty strong smell which reminds me of frankincense and a bit of the smell there is when you blow candles out. The application is easy, it is not a water like serum, but a little thicker. The product absorbs relatively quickly and you are left with a non slippy film. This reminds me a little of the effect of resin on a violin bow (I guess only cellists, viola players and violinists will understand this part of the review). This finish is not what I expected. It layers well without bobbling. The product does not sting and does not create any kind of flush in my skin.

cfirmaCalling this a Vitamin C serum is a bit misleading, the serum contains far more actives than just vitamin C. The Vitamin C itself is at 15% ascorbic acid concentration. They have also added ferulic acid, Vitamin D (in a peptide form) and Vitamin E to increase the anti-oxidant effect. The pumpkin ferment is supposed to help resurface the skin also known as enzymatic peel, grape, licorice root and indian gooseberry extracts are there to improve brightening (my skin is already bright, I did not notice any effect). All of this combined serves to protect via anti-oxidants and repair UV damage and support the production of collagen. Those are the main actives and they are good ones.

The challenge I have in understanding whether this is worth 80 Bucks is the fact that anyone over forty is going to need to put other stuff on top. The Sodium Hyaluronate is not sufficiently moisturizing. Only the oiliest of skins will not need to layer. Usually the things (other serums, good moisturizers)  you will layer on top will contain ingredients that brighten and that firm. When you have to layer, it is evident that the product is not doing everything and it makes it in the main: just a Vitamin C Serum. I have another one of those which has a 23% ascorbic acid concentration (7% more) and cost me 6 Bucks by The Ordinary and is also 30ml.

Nonetheless the Drunk Elephant is a really good product, it has great ingredients, but I won’t be repurchasing.

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